Proses Pengambilan Keputusan Pembelian Konsumen Di Indomaret Mangu

Rokhman, Fiqih Nur and , Dr. Suranto, S.Pd, M.Pd. (2021) Proses Pengambilan Keputusan Pembelian Konsumen Di Indomaret Mangu. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to describe the factors that influence consumer purchasing decisions in Indomaret Mangu in purchasing a product. This research uses a descriptive qualitative research type. Data collection techniques using observation, interviews and documentation. The validity of the data is done by triangulation. The results of this study indicate that: consumers will buy the products needed according to the ability of consumers, giving discounts can be attractivethe interest of buyers to get the products needed, the fulfillment of varied consumer needs can increase sales volume, the placement of business locations that are easily accessible by consumers can influence purchasing decisions, in addition to searching for information and product evaluation will affect repurchase in the future.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Consumer Behavior and Purchase Decisions
Subjects:	H Social Sciences > HF Commerce > HF5601 Accounting L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	FIQIH NUR ROKHMAN
Date Deposited:	20 Sep 2021 03:00
Last Modified:	20 Sep 2021 03:00
URI:	http://eprints.ums.ac.id/id/eprint/94391

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