Ritanto, Mohammad Hanif Nur and , Muhammad Sholahuddin, S.E., M.Si., Ph.D. (2021) Pengaruh Kualitas Pelayanan, Harga, dan Lokasi Terhadap Keputusan Pembelian Yang Dimediasi oleh Variabel Minat Beli pada (Studi Perbandingan Goro Assalam dan Hypermart). Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](http://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
NASKAH PUBLIKASI.pdf Download (443kB) |
|
PDF (Halaman Depan)
HALAMAN DEPAN.pdf Download (501kB) |
|
PDF (Bab I)
BAB I.pdf Download (146kB) |
|
PDF (Bab II)
BAB II.pdf Restricted to Repository staff only Download (144kB) |
|
PDF (Bab III)
BAB III.pdf Restricted to Repository staff only Download (256kB) |
|
PDF (Bab IV)
BAB IV.pdf Restricted to Repository staff only Download (425kB) |
|
PDF (Bab V)
BAB V.pdf Restricted to Repository staff only Download (11kB) |
|
PDF (Daftar Pustaka)
DAFTAR PUSTAKA.pdf Download (128kB) |
|
PDF (Lampiran)
LAMPIRAN.pdf Restricted to Repository staff only Download (379kB) |
|
PDF (Pernyataan Publikasi)
PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (424kB) |
Abstract
This study aims to analyze the effect of service quality, price and location on purchasing decisions mediated by buying interest. This research was conducted on Goro Assalam and Hypermart consumers who have bought or want to buy products at Goro Assalam and Hypermart, aged over 17 years, and domiciled in Surakarta using a total sample of 100 respondents. The sampling technique is nonprobability. The data analysis technique used is SEM-PLS whose calculations are assisted by the SmartPLS 3.2.9 program. The evaluation analysis of the Partial Least Square (PLS) model was carried out by evaluating the outer model and evaluating the inner model. The result of this research is that service quality has a significant effect on consumer buying interest in Gorro Assalam, while at Hypermart service quality has no effect on consumer buying interest. Pricing has a significant effect on consumer buying interest in Gorro Assalam and Hypermart. Location determination has no effect on consumer buying interest in Gorro Assalam and Hypermart. Service quality has a significant effect on consumer purchasing decisions Gorro Assalam, while at Hypermart service quality has no effect on consumer purchasing decisions. Pricing has no effect on consumer purchasing decisions in Gorro Assalam, while at Hypermart, pricing has a significant effect on consumer purchasing decisions. Location determination has a significant effect on consumer purchasing decisions for Gorro Assalam and Hypermart. Quality of service has a significant effect on consumer purchasing decisions Gorro Assalam through mediation of buying interest, while at Hypermart service quality has no effect on purchasing decisions through mediation of buying interest. Pricing has a significant effect on consumer purchasing decisions for Gorro Assalam and Hypermart through mediation of buying interest. Determination of location has no effect on consumer purchasing decisions of Gorro Assalam and Hypermart through mediation of buying interest. Purchase intention has a significant effect on consumer purchasing decisions for Gorro Assalam and Hypermart. The novelty in this research is divided into two objects, namely sharia and conventional. Sharia: Service Quality has a positive and significant effect on the Purchase Interest of Goro Assalam consumers. Conventional: Price has a positive and significant effect on consumer buying interest in Hypermart. Implications: In its marketing strategy, Goro Assalam places more emphasis on service quality and location. While at Hypermart, the marketing strategy emphasizes more on price.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | quality of service, price, location, purchase decision, purchase interest |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | MOHAMMAD HANIF NUR RITANTO |
| Date Deposited: | 19 Aug 2021 02:20 |
| Last Modified: | 19 Aug 2021 02:20 |
| URI: | http://eprints.ums.ac.id/id/eprint/93743 |
Actions (login required)
 |
View Item |
