Faktor Yang Mempengaruhi Intensi Penggunaan Layanan Online Food Delivery Pada Masa Covid-19

Liliasih, Anggun and , Sri Padmantyo, SE, MBA (2021) Faktor Yang Mempengaruhi Intensi Penggunaan Layanan Online Food Delivery Pada Masa Covid-19. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the factors that influence the intention to use online food delivery services during the Covid-19 period. Food delivery services online through an application or Online Food Delivery (OFD) is increasingly being used by people in Indonesia. Especially since the implementation of large-scale social restrictions (PSBB), social distancing and work from home (WFH) during the COVID-19 pandemic, the use of go-food online food delivery applications has increased by 30%. The technique used in sampling in this study was purposive sampling technique with a sample size of 200 respondents. The research method used is multiple linear regression analysis. The results showed that perceived trustworthiness, service quality, and perceived ease of use had a significant positive effect on the intention to use Online Food Delivery (OFD) services.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Perceived Trustworthiness, Service Quality, Perceived Ease of Use, dan Intensi Penggunaan Layanan OFD
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANGGUN LILIASIH
Date Deposited:	16 Aug 2021 07:36
Last Modified:	16 Aug 2021 07:36
URI:	http://eprints.ums.ac.id/id/eprint/93341

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