Pengaruh Kualitas Website Pada Niat Beli Daring Yang Dimediasi Electronic Word Of Mouth (Studi Pada Mahasiswa Pengguna Shopee di Universitas Muhammadiyah Surakarta)

Cahyani, Sekar Arrum and -, Dr. Rini Kuswati, S.E., M.Si (2021) Pengaruh Kualitas Website Pada Niat Beli Daring Yang Dimediasi Electronic Word Of Mouth (Studi Pada Mahasiswa Pengguna Shopee di Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine how the influence of website quality on online purchase intentions mediated by electronic word of mouth. This research is a quantitative research that is useful for researching a particular population or sample. The sample used in this study were 140 respondents. This study uses the path coefficient test method with electronic word of mouth mediating variables. The other variables are website quality and online purchase intention. The results of this study indicate that the website quality variable has a significant positive effect on online purchase intention, the website quality variable has a significant positive effect on electronic word of mouth, the brand trust variable has a significant positive effect on purchase intention, and the electronic word of mouth variable mediates website quality on online purchase intention. significantly positive on online purchase intention.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	website quality, online purchase intention, and electronic word of mouth.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SEKAR ARRUM CAHYANI
Date Deposited:	12 Aug 2021 06:45
Last Modified:	12 Aug 2021 06:45
URI:	http://eprints.ums.ac.id/id/eprint/93015

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