Analisis Pengaruh Green Knowledge dan Green Attitude Terhadap Green Purchase Intention Produk Teh Kotak

Damayanti, Ana and , Dr. Edy Purwo Saputro, S.E,. M.Si (2021) Analisis Pengaruh Green Knowledge dan Green Attitude Terhadap Green Purchase Intention Produk Teh Kotak. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of green knowledge and green attitude on green purchase intention of the Teh Kotak product at the Muhammadiyah University of Surakarta. The population and sample in this study were students who had purchased the Teh Kotak and the number of respondents as the sample in this study were 104 respondents. The data source used in this research is primary data. The data collection method in this research is using a questionnaire. Data analysis uses the SPSS 22 program. The results of the analysis in this study indicate that green knowledge has a positive and significant effect on green purchase intention, and green attitude has a positive and significant effect on green purchase intention.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Green Knowledge, Green Attitude, Green Purchase Intention
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANA DAMAYANTI
Date Deposited:	16 Jul 2021 13:14
Last Modified:	16 Jul 2021 13:14
URI:	http://eprints.ums.ac.id/id/eprint/92276

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