Efektivitas Promosi Online Untuk Meningkatkan Volume Penjualan Pada Usaha Kelompok Pengrajin Cikidul Enceng Gondok

Pravita Sari, Mita and , Drs. Djoko Suwandi, SE., M.Pd (2021) Efektivitas Promosi Online Untuk Meningkatkan Volume Penjualan Pada Usaha Kelompok Pengrajin Cikidul Enceng Gondok. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The study aimed at describing online promotion model to improve selling volume of craftman group production in Cikidul Enceng Gondok and to show whether the online promotion was effective. It was a qualitative study. The design of the study was ethnography approach, which was analytical descriptive. The data were collected by three techniques; those were observation, interview, and document. The result of the study showed that online promotion of craftman group production in Cikidul Enceng Gondok was through facebook to improve selling of Cikidul Enceng Gondok by using mixed promotion of advertisement. It was conducted by advertising the products via social media facebook using account. Online promotion through Facebook social media was performed by features provided by facebook, which were by conversation and short messages delivered by seller to buyers. The effectiveness of the online promotion of craftman group production in Cikidul Enceng Gondok through facebook social media in improving selling Cikidul Enceng Gondok experienced were failure in understanding facebook social media, the lack of mastery of facebook social media, there was not management performing particular online promotion, the lateness of posting new product’ pictures, and the implementation of promotion was not consistent.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	online promotion, selling volume, craftman group of Cikidul Enceng Gondok
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce > HF5601 Accounting L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	MITA PRAVITA SARI
Date Deposited:	04 Jun 2021 01:57
Last Modified:	04 Jun 2021 01:57
URI:	http://eprints.ums.ac.id/id/eprint/91389

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