Vrasica, Rino and , Dr. Rini Kuswati, S.E., M.Si (2021) Analisis Pengaruh Religiusitas, Pengetahuan Produk Halal Dan Gaya Hidup Sehat Terhadap Niat Beli Produk Halal. Skripsi thesis, Universitas Muhammadiyah Surakarta.
![]() |
PDF (Naskah Publikasi)
NASKAH PUBLIKASI.pdf Download (432kB) |
![]() |
PDF (Halaman Depan)
HALAMAN DEPAN.pdf Download (571kB) |
![]() |
PDF (Bab I)
BAB I.pdf Download (97kB) |
![]() |
PDF (Bab II)
BAB II.pdf Restricted to Repository staff only Download (258kB) | Request a copy |
![]() |
PDF (Bab III)
BAB III.pdf Restricted to Repository staff only Download (369kB) | Request a copy |
![]() |
PDF (Bab IV)
BAB IV.pdf Restricted to Repository staff only Download (259kB) | Request a copy |
![]() |
PDF (Bab V)
BAB V.pdf Restricted to Repository staff only Download (91kB) | Request a copy |
![]() |
PDF (Daftar Pustaka)
DAFTAR PUSTAKA.pdf Restricted to Repository staff only Download (208kB) | Request a copy |
![]() |
PDF (Lampiran)
LAMPIRAN.pdf Restricted to Repository staff only Download (756kB) | Request a copy |
![]() |
PDF (Surat Pernyataan Publikasi)
SURAT PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (148kB) | Request a copy |
Abstract
This study aims to analyze the effect of religiosity, knowledge of halal products and a healthy lifestyle on purchase intention of halal products. The research method used is a method with a quantitative approach used to examine a specific population or sample, namely Muslim consumers aged 17 years and over who are in the former Surakarta residency. Sampling was carried out by non-probability sampling method with 200 respondents and the data used were primary data in the form of a questionnaire. The data analysis method used is multiple regression analysis. The results of this study indicate that (1) religiosity has a positive and significant effect on purchase intention of halal products. (2) knowledge of halal products has a positive and significant effect on purchase intention of halal products. (3) a healthy lifestyle has a positive and significant effect on purchase intention of halal products.
Item Type: | Karya ilmiah (Skripsi) |
---|---|
Uncontrolled Keywords: | religiosity, product knowledge, healthy lifestyle, purchase intention |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
Depositing User: | RINO VRASICA |
Date Deposited: | 19 Feb 2021 03:02 |
Last Modified: | 19 Feb 2021 03:03 |
URI: | http://eprints.ums.ac.id/id/eprint/89248 |
Actions (login required)
![]() |
View Item |