Peran Bauran Pemasaran dalam Usaha Penginapan Kos pada Pondok Hardja Salatiga

Dewi, Dian Umaya and , Dr. Djalal Fuadi, M.M. (2021) Peran Bauran Pemasaran dalam Usaha Penginapan Kos pada Pondok Hardja Salatiga. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to describe the role of the marketing mix at Pondok Hardja Salatiga and to describe the relationship between the applied marketing mix and the rental sales rate of Pondok Hardja Salatiga. This study used a qualitative method with an ethnographic research design. Data collection methods used in this study were in-depth interviews, observation, and documentation. To ensure the validity of the data, researchers used triangulation. The results of the study indicate that the application of each element of the marketing mix helps in creating innovation for business development, it's just that in terms of price it is still quite expensive and the promotion carried out is still not massive because it does not use mass media oronline. The existence of a relationship between the marketing mix and the level of sales, can be seen from the annual turnover of Pondok Hardja which always increases. However, the price and promotion elements are considered to still need to be evaluated because the price is still considered too high and the promotion is still less massive because it does not take advantage of offline media and online media is still not optimal, only relying on word of mouth promotion.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Marketing Mix, Sales Level, Business Guesthouse.
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	DIAN UMAYA DEWI
Date Deposited:	02 Feb 2021 04:54
Last Modified:	23 Sep 2022 03:37
URI:	http://eprints.ums.ac.id/id/eprint/88761

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