Pengaruh Promosi Dan Efisiensi Dalam Bertransaksi Terhadap Minat Penggunaan Aplikasi Ovo Di Kartasura

Anggraini, Anggi and , Drs. Sabar Narimo, MM, M.Pd. (2020) Pengaruh Promosi Dan Efisiensi Dalam Bertransaksi Terhadap Minat Penggunaan Aplikasi Ovo Di Kartasura. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI ANGGI SELESAI.pdf Download (1MB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (904kB)
	PDF (Bab I) BAB I.pdf Download (414kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (432kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (719kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (712kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (190kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (301kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (1MB) | Request a copy
	PDF (Surat Pernyataan Publikasi) Surat.pdf Restricted to Repository staff only Download (358kB) | Request a copy

Abstract

The purpose of this study was to determine the effect of promotion and efficiency in transactions on interest in using OVO applications. This research is quantitative research. The population in this study is the users of ovo applications in the Kartasura area whose numbers are not known with certainty. Samples taken in this study were 50 OVO application users found in Kartasura. Data collection techniques using a questionnaire. Data analysis techniques used multiple regression analysis, t test, F test, R2 test, relative contribution and effective contribution. Regression analysis results obtained Y = 6,044 + 0,674 X1 + 0,753 X2. The conclusions drawn are (1) promotion of a positive effect on the interest in using the OVO application. (2) efficiency in transactions has a positive effect on interest in using OVO applications. (3) promotion, efficiency in conducting transactions together has a positive effect on interest in using OVO applications. Based on simultaneous (F) it is known that Fcoun t> Ftable (13,632 > 3.19) and a significant Fcount value of 0,000 < 0.05 with a Coefficient of Determination (R2) of 0.367 indicating that the magnitude of the promotion effect, efficiency in the transaction, interest in the interest in using applications OVO of 36,7%.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	promosi, efisiensi dalam bertransaksi, dan minat penggunaan
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce > HF5601 Accounting L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	ANGGI ANGGRAINI
Date Deposited:	20 Oct 2020 02:21
Last Modified:	20 Oct 2020 02:21
URI:	http://eprints.ums.ac.id/id/eprint/86519

Actions (login required)

View Item