Analisis Pengaruh Persepsi Kualitas Terhadap Minat Beli Produk Umkm Kacang Sangan Putra Mun Dan Sikap Konsumen Sebagai Variabel Mediasi

Sidiq, Muhamad and -, Prof. Dr. Wahyudin, M.S (2020) Analisis Pengaruh Persepsi Kualitas Terhadap Minat Beli Produk Umkm Kacang Sangan Putra Mun Dan Sikap Konsumen Sebagai Variabel Mediasi. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The study aims to determine the effect of perceived quality on consumer attitudes of Kacang Sangan Putra Mun MSME products. To determine the effect of perceived quality on the buying interest of Kacang Sangan Putra Mun's MSME products. To determine the effect of consumer attitudes on buying interest in Kacang Sangan Putra Mun Mun MSME products. The population of this research is all consumers who buy Sangan Putra Mun beans while the sample is 172 respondents. Based on the results of this study it is known that the variable quality perception significantly influences attitude. Quality perception variable significantly influences buying interest. Attitude variable significantly influences buying interest.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Quality Perception, Attitude and Purchase Interest
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMAD SIDIQ
Date Deposited:	12 Aug 2020 03:29
Last Modified:	12 Aug 2020 03:29
URI:	http://eprints.ums.ac.id/id/eprint/84612

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