Pengaruh Customer Satisfaction, Service Quality, dan Trust Terhadap Customer Loyalty (Studi pada Bank Jateng Syariah Cabang Pembantu UMS)

Aji Santoso, Suryo and -, Imronudin, S.E., M.Si., Ph.D (2020) Pengaruh Customer Satisfaction, Service Quality, dan Trust Terhadap Customer Loyalty (Studi pada Bank Jateng Syariah Cabang Pembantu UMS). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze consumer satisfaction, service quality, trust in consumer loyalty at the Bank Jateng Syariah Cabang Pembantu UMS. The population and sample of this study were students of the Muhammadiyah University of Surakarta who used products from the Bank Jateng Syariah Cabang Pembantu UMS and the number of respondents as samples in this study were 100 respondents. The type of data used in this study is primary data. Data collection method using a questionnaire. Data analysis uses multiple linear regression. The results of the analysis in this study indicate that consumer satisfaction is positive and significant for customer loyalty, service quality is not binding and is not significant for customer loyalty, and positive and significant trust in customer loyalty.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Consumer satisfaction, service quality, trust, customer loyalty.
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SURYO AJI SANTOSO
Date Deposited:	07 Aug 2020 06:11
Last Modified:	07 Aug 2020 06:11
URI:	http://eprints.ums.ac.id/id/eprint/84161

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