Pengaruh Kualitas Informasi, Kemudahan Dan Kepercayan Terhadap Keputusan Pembelian Secara Online (Studi Pada Masyarakat Surakarta Pengguna Situs Tokopedia)

Risma Nofi Cahyanto, Mursyid and , Ir. Irmawati, S.E., M.Si (2020) Pengaruh Kualitas Informasi, Kemudahan Dan Kepercayan Terhadap Keputusan Pembelian Secara Online (Studi Pada Masyarakat Surakarta Pengguna Situs Tokopedia). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aims to analyse the influence of information quality, ease and belief in the decision of purchasing online in Surakarta community of Tokopedia site users. The samples used in this study were 100 respondents (Tokopedia users) in Surakarta using the questionnaire to make up the data. Sampling technique is Purposive sampling which is sampling method where the researcher determines the sampling by defining specific characteristics such as TOKOPEDIA site users because the number of the population is scattered and difficult to know for sure. Data analysis techniques using validity and reliability tests, classical assumption tests using normality testing, multicholininearity tests, heteroskedastisity tests, multiple linear regression tests, hypothesis tests using t tests, F tests, coefficient of determination tests. The results of this study showed that the variable quality, significantly influential to the purchase decision online, the variable of ease of influence significantly towards the purchase decision online, the variable Hu significantly influence the decision of the purchase online.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Quality information, simplicity, trust, purchasing decisions
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MURSYID RISMA NOFI CAHYANTO
Date Deposited:	09 Aug 2020 23:17
Last Modified:	09 Aug 2020 23:17
URI:	http://eprints.ums.ac.id/id/eprint/84109

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