Pengaruh Kelengkapan Fitur, Kemudahan Penggunaan dan Biaya Transaksi terhadap Kepuasan Nasabah Aplikasi Online Trading pada PT FAC Sekuritas Indonesia

Utama, Rafelito Octa Putra and , Drs. Wiyadi, M.M., Ph.D. (2020) Pengaruh Kelengkapan Fitur, Kemudahan Penggunaan dan Biaya Transaksi terhadap Kepuasan Nasabah Aplikasi Online Trading pada PT FAC Sekuritas Indonesia. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of feature completeness, ease of use and transaction fees to customer satisfaction. The population in this study were all customers of PT. FAC Sekuritas Indonesia registered at the Central Java and Yogyakarta branch offices. The sampling technique uses purposive random sampling with a sample of 102 respondents. Data collection tool uses a questionnaire. Data analysis uses multiple linear regression. The results of the analysis showed that completeness of features, ease of use had a positive effect on customer satisfaction while transaction fees had a negative effect on customer satisfaction. It is recommended to further add other independent variables that affect the level of customer satisfaction. Keywords : Customer Satisfaction, Features, Ease of Use, Transaction Fees

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Fitur, Kemudahan Penggunaan, Biaya Transaksi
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RAFELITO OCTA PUTRA UTAMA
Date Deposited:	13 Feb 2020 01:12
Last Modified:	13 Feb 2020 01:12
URI:	http://eprints.ums.ac.id/id/eprint/80755

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