Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Minat Beli Produk Sepatu Outdoor Merek Consina di Kota Surakarta

Mahardhika Danuwijaya, Dolly and -, Drs. Wiyadi, M.M., Ph.D., (2019) Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Minat Beli Produk Sepatu Outdoor Merek Consina di Kota Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to analyze the effect of product quality on buying interest in Consina brand outdoor shoes in the city of Surakarta. To analyze the effect of prices on buying interest in Consina brand outdoor shoes in the city of Surakarta. To analyze the effect of brand image on the buying interest of Consina brand outdoor shoes in the city of Surakarta. This research uses a quantitative approach, with causal associative analysis research methods. Data analysis uses multiple linear regression analysis techniques. The population in this study were consumers and users of Consina brand outdoor shoes, while the samples were collected using a questionnaire. The sampling technique uses a non-probability sampling method with a purposive sampling method. Based on the results of this study prove that product quality has a positive and significant influence on buying interest. Price has a positive and significant influence on buying interest. Brand image has a positive and significant influence on buying interest. While the stimulant shows that the product quality, price and brand image variables influence purchasing interest.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Quality, Price, Brand Image and Purchase Interest
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DOLLY MAHARDHIKA DANUWIJAYA
Date Deposited:	23 Nov 2019 06:20
Last Modified:	23 Nov 2019 06:20
URI:	http://eprints.ums.ac.id/id/eprint/79515

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