Hubungan Self Esteem Dengan Perilaku Konsumtif Remaja

Dany Fadhila, Hanan and , Drs. Soleh Amini Yahman M.si, Psi (2019) Hubungan Self Esteem Dengan Perilaku Konsumtif Remaja. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Adolescents are now much involved in consumptive behavior, adolescents are willing to spend their money to fulfill their desires, not their daily needs. Consumptive behavior is the behavior of buying or using services that are not based on rational considerations where the individual is more concerned with the desire factor than the need. Self-esteem is one of the factors that influence adolescent consumptive behavior because it is part of the formation of a picture of a person. Consumptive adolescent behavior can be a problem that has a negative impact in the future. The purpose of this study was to determine the relationship between self-esteem and consumptive behavior of adolescents. Data collection methods used are quantitative with a measure of self-esteem scale and consumer behavior. The subjects of this study were 100 high school and vocational high school students in Bekasi City. The data analysis technique used in this study was Product Moment correlation which was calculated using the SPSS 16 program for windows. Based on the analysis of product moment data obtained a correlation coefficient of -0.091 with sig. (p) of 0.366 (p <0.05) meaning that there is a significant negative relationship between self-esteem and adolescent consumptive behavior. The self esteem variable obtained an empirical mean (RE) of 86.88 and a hypothetical mean (RH) of 75 with a high category, while the results of the analysis of consumptive behavioral variables obtained an empirical average (RE) of 44.34 and a hypothetical mean (RH) of 55 in the low category.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	self esteem, consumptive behavior, adolescents
Subjects:	B Philosophy. Psychology. Religion > BF Psychology
Divisions:	Fakultas Psikologi > Psikologi
Depositing User:	HANAN DANY FADHILA
Date Deposited:	22 Nov 2019 10:42
Last Modified:	22 Nov 2019 10:42
URI:	http://eprints.ums.ac.id/id/eprint/79487

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