Analisis Faktor Pengembangan Pemasaran dengan Pendekatan Marketing Mix (Studi Kasus : UKM Abon Sapi Asri Boyolali)

Sahid, Muhamad and , Dr.Suranto, S.T, M.M (2019) Analisis Faktor Pengembangan Pemasaran dengan Pendekatan Marketing Mix (Studi Kasus : UKM Abon Sapi Asri Boyolali). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

ABSTRACT The movement of the market reaction and the increase in the consumption of special food souvenirs became a hot topic especially with the development of industrial tourism in the country. Through SEM, the resulting model is able to construct 4P marketing mix indicators to marketing. SEM is a quantitative modeling of factors that show a causal relationship between dependent factors and independent factors through indicators. SEM analysis is a combination of regression analysis, path analysis (Path Analysis), and factor analysis (Confirmatory Factor Analysis). In getting a better model this analysis is combined by correlating errors based on modification indicase. The modicase modification will decrease Chi-square and the change in CMINDF and RMSEA values for the better. Likewise with the p-value, GFI, and TLI so that it can be concluded that the effect of correlation between mesurment errors in the 4P marketing mix variable ratio does not cause significant changes to marketing variables

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Structural Equation Moedeling, modification indicase, marketing.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	MUHAMAD SAHID
Date Deposited:	21 Nov 2019 08:48
Last Modified:	21 Nov 2019 08:48
URI:	http://eprints.ums.ac.id/id/eprint/79356

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