Analisis Pengaruh Citra, Promosi, Kualitas Pelayanan, Dan Kepuasan Wisatawan Terhadap Keputusan Berkunjung Di Objek Wana Wisata Kedung Ombo

Hima Pradipta, Galang and , Dr. Muzakar Isa SE, M.Si (2019) Analisis Pengaruh Citra, Promosi, Kualitas Pelayanan, Dan Kepuasan Wisatawan Terhadap Keputusan Berkunjung Di Objek Wana Wisata Kedung Ombo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of image, promotion, service quality, and tourist satisfaction on visiting decisions. The population of this research is all visitors to the Kedung Ombo Tourism Object with total sample of 88 respondents. Sampling uses non-probability sampling, with purposive sampling method. Data analysis uses multiple linear regression analysis and path analysis. The results show that the image, promotion, service quality, and tourist satisfaction have an influence on the decision to visit the Kedung Ombo Tourism Object.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Citra, Promosi, Kualitas Pelayanan, Kepuasan, Keputusan Berkunjung
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	GALANG HIMA PRADIPTA
Date Deposited:	19 Nov 2019 04:41
Last Modified:	19 Nov 2019 04:41
URI:	http://eprints.ums.ac.id/id/eprint/79029

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