Analisis Pengaruh Store Atmosphere Terhadap Niat Beli Konsumen (Studi kasus pada pengunjung Goro Assalaam)

Aliefian, Noor and , Ihwan Susila, S.E., M.Si., P.hD. (2019) Analisis Pengaruh Store Atmosphere Terhadap Niat Beli Konsumen (Studi kasus pada pengunjung Goro Assalaam). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Abstract This study aims to analyze (1) the effect of music on purchase intentions. (2) the effect of lighting on purchase intentions. (3) the effect of color on purchase intentions. (4) the effect of appearance / layout on purchase intentions. The type of data in this study is primary data using a questionnaire that has been distributed to Goro Assalaam customers as many as 150 respondents who were determined using a purposive sampling method by taking samples based on research objectives and predetermined criteria. The analysis tools used in this study are the validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, and F test. The results of the analysis show that lighting, color, and appearance / layout significantly influence positively on purchase intention while music does not significantly influence purchase intention. Keywords : store atmosphere, music, lighting, color, display, purchase intention

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	store atmosphere, music, lighting, color, display, purchase intention
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NOOR ALIEFIAN
Date Deposited:	19 Nov 2019 10:45
Last Modified:	19 Nov 2019 10:45
URI:	http://eprints.ums.ac.id/id/eprint/79028

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