Peran Sikap Pada Pengaruh Kepedulian Lingkungan Dan Motivasi Sosial Terhadap Pembelian Produk Hijau

Istichomah, Elisa and , Dr. Rini Kuswati, S.E., M.Si (2019) Peran Sikap Pada Pengaruh Kepedulian Lingkungan Dan Motivasi Sosial Terhadap Pembelian Produk Hijau. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine how the role of attitudes on environmental awareness and social motivation towards green product purchasing decisions. The research method used is a quantitative method used to examine a particular population or sample. Sampling is done by non-probability method with a number of respondents as many as 150 respondents who have made purchases on green products. The method of data analysis in this study is a tiered regression analysis that was previously performed with the instrument test, classic assumption test, tiered linear test, normality test, F test, t test and determination coefficient test. The results showed that (1) environmental care had a positive effect on purchasing decisions, this was evidenced by tcount > ttable and p-value < 0.05. (2) consumer attitudes have a positive effect on purchasing decisions, this is evidenced by the tcount> ttable and p-value < 0.05. (3) environmental care has a positive effect on consumer attitudes, this is evidenced by tcount > ttable and p-value < 0.05. (4) consumer attitudes mediate (partial mediated) environmental awareness of purchasing decisions, this is evidenced by the significance of decreased environmental awareness of purchasing decisions when consumer attitudes are regressed together. (5) social motivation has a positive effect on purchasing decisions, this is evidenced by tcount > ttable and p-value < 0.05. (6) consumer attitudes have a positive effect on purchasing decisions, this is evidenced by the tcount> ttable and p-value < 0.05. (3) social motivation has a positive effect on consumer attitudes, this is evidenced by tcount > ttable and p-value < 0.05. (4) consumer attitudes mediate (partial mediated) social motivations towards purchasing decisions, this is evidenced by the significance of a decreased environmental awareness of purchasing decisions when consumer attitudes are regressed together.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Consumer Attitude, Environmental Concern, Social Motivation, Purchasing Decisions
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ELISA ISTICHOMAH
Date Deposited:	20 Nov 2019 06:46
Last Modified:	20 Nov 2019 06:46
URI:	http://eprints.ums.ac.id/id/eprint/78902

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