Strategi Pengembangan Usaha Abon Lele Di Desa Tegalrejo Kecamatan Sawit Dan Desa Tanjungsari Kecamatan Banyudono Kabupaten Boyolali

Nur Huda, Mohammad and , Drs. Umrotun, M.Si. (2019) Strategi Pengembangan Usaha Abon Lele Di Desa Tegalrejo Kecamatan Sawit Dan Desa Tanjungsari Kecamatan Banyudono Kabupaten Boyolali. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

ABSTRACT This study is entitled Abon Lele Entrepreneur Business Development Strategy in Boyolali District, Tegalrejo Village, Sawit District and Tanjungsari Village, Banyudono District.Rural industry has an important meaning in an effort to reduce 2 poverty levels in rural areas or in other words is expected to improve the welfare of rural communities. (1) to determine the characteristics of Abon Lele business towards socio-economy in Tegalrejo Village and Tanjungsari Village, (2) To know the strategy for developing Abon Lele Industry business development in Tegalrejo Village and Tanjungsari Village. The method used in this research is analysis and descriptive methods with a spatial approach using primary data and secondary data. Primary data used between others age, education level, marital status, number of workers, business barriers, income levels, expenditure levels, and strategies. While secondary data used include population density, rainfall data, land use, gender. By conducting a census to the field because there were 4 entrepreneurs census was carried out so that all the entrepreneurs from 3 entrepreneurs were in Tegalrejo Village, Sawit District Boyolali District and 1 entrepreneur was in Tanjungsari Village Banyudono District Boyolali District.The objectives of this study are.The results of the research are (1) . Characteristics of Abon Catfish Industry in Tegalrejo Village, Sawit Subdistrict and Tanjungsari Village, Banyudono Subdistrict, Boyolali Regency illustrates that the sex of shredded catfish entrepreneurs are entirely 100% women, the average age of shredded catfish entrepreneurs are mostly over 49 years, with the latest education most entrepreneurs graduated from high school by 75%, the marital status of entrepreneurs entirely 100% already married.(2) Business Development Strategy of Abon Catfish Regency of Boyolali Industrial Abon Catfish Industry in Tegalrejo Village, Sawit District and Tanjungsai Village, Banyudono District in Boyolali Regency. Business development strategies include (a) production strategy by obtaining raw materials directly to buy catfish breeders at the location of catfish breeders. and for buying spices in the nearest market location to the shredded catfish production site, innovating flavors in shredded catfish products, (b) Employing labor of family members of employers and workers from a village area with abon catfish production sites, (c) Strategy marketing through online marketing tools using social media, targeting souvenir shops in Boyolali Regency, marketing out of town to big cities like Semarang, Jogja, Jakarta, (d) Price strategy is obtained at competitive prices and cheaper compared to processed shredded meat cow Keywords: Shredded Shredded Industry, Shredded Shredded Characteristics, Shredded Shredded Business Development Strategy Boyolali Regency

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Keywords: Shredded Shredded Industry, Shredded Shredded Characteristics, Shredded Shredded Business Development Strategy Boyolali Regency
Subjects:	G Geography. Anthropology. Recreation > G Geography (General)
Divisions:	Fakultas Geografi > Geografi Fakultas Geografi > Geografi Fakultas Geografi > Geografi
Depositing User:	MOHAMMAD NUR HUDA
Date Deposited:	14 Nov 2019 03:33
Last Modified:	14 Nov 2019 03:33
URI:	http://eprints.ums.ac.id/id/eprint/78522

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