Faktor- Faktor Yang Mempengaruhi Kepuasaan Konsumen Taksi Online (Go-Car) Di Kota Surakarta

Wiryawan, Fanny and -, Ihwan Susila, S.E., M.Si, Ph.D (2019) Faktor- Faktor Yang Mempengaruhi Kepuasaan Konsumen Taksi Online (Go-Car) Di Kota Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Go Car strives to win competition with similar companies, so that Go-Car continues to improve its competitive advantage by increasing winning the hearts of customers by providing good services to make consumers satisfied through security, convenience and price. Purpose of this study to analyze the effect of security, convenience and price on the satisfaction of online go-car taxi customers in Surakarta City. The research population is Go Car consumers in Surakarta. The sampling technique used was accidental sampling with a sample of 100 respondents. Methods of collecting data used a questionnaire. Data analysis used multiple linear regression. The results of this study that security has a positive and significant effect on the satisfaction customers of Go-Car in Surakarta City. Convenience has a positive and significant effect on the satisfaction custtomers of Go-Car in Surakarta City. Price has a positive and significant effect on satisfaction customer of Go-Car in Surakarta City.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	security, convenience, price, satisfaction
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FANNY WIRYAWAN
Date Deposited:	27 Aug 2019 09:01
Last Modified:	27 Aug 2019 09:01
URI:	http://eprints.ums.ac.id/id/eprint/77479

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