Pengaruh Kualitas Pelayanan,Citra Merek, Persepsi Nilai Dan Kepercayaan Terhadap Loyalitas Pelanggan Pada Perusahaan Penerbangan Lion Air

Mareta Sabella, Fernandia and , Sri Murwanti, S.E., M.M. (2019) Pengaruh Kualitas Pelayanan,Citra Merek, Persepsi Nilai Dan Kepercayaan Terhadap Loyalitas Pelanggan Pada Perusahaan Penerbangan Lion Air. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of service quality, brand image, perceived value and trust in customer loyalty. The sample in this study amounted to 101 all Lion Air costomers. By using a questionnaire to collect data. Sampling techniques using non probability sampling methods. Data analysis techniques use multiple linear regression. The results of this study indicate that service quality and brand image do not have a positive influence on customer loyalty. Perceived value and trust has a positive influence on customer loyalty. Keywords: service quality, brand image, perceived value,trust and customer loyalty.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: kualitas pelayanan,citra merek,persepsi nilai,kepercayaan dan loyalitas pelanggan
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: FERNANDIA MARETA SABELLA
Date Deposited: 27 Aug 2019 03:03
Last Modified: 27 Aug 2019 03:03
URI: http://eprints.ums.ac.id/id/eprint/77395

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