Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada Ella Skin Care Cabang Kartasura

Ariyanti, Nur Dwi and -, Lukman Hakim, SE., M.Si (2019) Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada Ella Skin Care Cabang Kartasura. Skripsi thesis, Universitas Muhammadiyah surakarta.

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Abstract

This purpose of this study was to analyze the effect of service quality consisting of tangible, reliability, assurance, responsiveness and empathy on customer loyalty Ella Skin Care Kartasura branch and to analyze which variables the most dominant influence on customer loyalty. The population in this study is the customers who come to the Ella Skin Care clinic Kartasura branch to do skin care and the sample taken by researchers will divert 20 questions at least respondents questions by 100 respondents. Based on the result of this study prove that the tangible has a significant effect on loyalty. Reliability has a significant effect on loyalty. Assurance have a significant effect on loyalty. Responsiveness has a significant effect on loyalty. Empathy has a significant effect on loyalty or because t.sig (0,001), empathy has a significant effect on loyalty.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Tangible, Reliability, Assurance, Responsiveness, Empathy.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NUR DWI ARIYANTI
Date Deposited:	27 Aug 2019 08:55
Last Modified:	27 Aug 2019 08:55
URI:	http://eprints.ums.ac.id/id/eprint/77368

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