Pengaruh Trust Dan Brand Image Pada Minat Pembelian Ulang Dalam Belanja Online Di Shopee

Putri, Ardhia Ayuniar and -, Dra. Wuryaningsih Dwi Lestari, M.M (2019) Pengaruh Trust Dan Brand Image Pada Minat Pembelian Ulang Dalam Belanja Online Di Shopee. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research has a purpose to know Brand image variable and Trust have influence to Repurchase Intention. The population of this all circles who had made purchases at shopee. The sample used amounted of 115 respondents. The method of selecting non probability sampling with purpose sampling. The analysis method used is multiple linear regression analysis. The result show that brand image and trust have an influence on repurchase intention.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Brand Image,Trust and Repurchase Intention
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ARDHIA AYUNIAR PUTRI
Date Deposited:	26 Aug 2019 01:18
Last Modified:	26 Aug 2019 01:18
URI:	http://eprints.ums.ac.id/id/eprint/77264

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