Pengaruh Extended Marketing Mix Terhadap Keputusan Wisatawan Mengunjungi Wisata Air Terjun Jumog

Rochim, Dwi Nur and -, Ir. Much Djunaidi S.T., M.T. (2019) Pengaruh Extended Marketing Mix Terhadap Keputusan Wisatawan Mengunjungi Wisata Air Terjun Jumog. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (HALAMAN DEPAN) HALAMAN DEPAN.pdf Download (687kB)
	PDF (BAB I) BAB I.pdf Download (77kB)
	PDF (BAB II) BAB II.pdf Restricted to Repository staff only Download (146kB) | Request a copy
	PDF (BAB IV) BAB IV.pdf Restricted to Repository staff only Download (289kB) | Request a copy
	PDF (BAB V) BAB V.pdf Restricted to Repository staff only Download (56kB) | Request a copy
	PDF (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf Download (13kB)
	PDF (LAMPIRAN) LAMPIRAN.pdf Restricted to Repository staff only Download (488kB) | Request a copy
	PDF (Pernyataan Publikasi Ilmiah) Pernyaataan Publikasi.pdf Restricted to Repository staff only Download (201kB) | Request a copy
	PDF (Naskah Publikasi Ilmiah) Naspub-3 dwi.pdf Download (781kB)
	PDF (BAB III) BAB III.pdf Restricted to Repository staff only Download (159kB) | Request a copy

Abstract

The limited funding capacity makes The Jumog Waterfall tour manager develop gradually by prioritizing aspects that are the tastes of tourists to have a good increase in the number of visits. BUMDES (Village-Owned Enterprises) Berjo is an organization that is trusted by the village government to manage Jumog Waterfall tours. Continued improvements are made by tourism managers to increase the number of visits and maintain the sustainability of their business. This study uses a marketing approach to find out the tastes of tourists through their assessment of variables at the Extended Marketing Mix. Based on calculations using IBM SPSS Statistics 24 and statistical tests show that the Extended Marketing Mix variable (Product, Price, Place, Promotion, People, Physical Evidence, and Process) has an influence of 54.6% on his decision to visit Jumog Waterfall, and The other 45.4% were influenced by other variables not examined. This study resulted in a regression model Y = -1.071 + 0.456X1 + 0.037X2 + 0.152X3 + 0.158X4 + 0.112X5 + 0.269X6 + 0.096X7. According to the results of the linear regression model in this study variable that has a large influence on the smallest in the sequence are Product, Physical Evidence, Promotion, Place, People, Price, Process. The results obtained from the research can be used by managers as a reference to determine service development policies that are in accordance with the tastes of tourists. Keywords: Marketing, Extended Marketing Mix, Statistics, Visiting decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Marketing, Extended Marketing Mix, Statistics, Visiting decisions.
Subjects:	H Social Sciences > HG Finance Q Science > QA Mathematics > QA76 Computer software
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	DWI NUR ROCHIM
Date Deposited:	26 Aug 2019 06:52
Last Modified:	26 Aug 2019 06:52
URI:	http://eprints.ums.ac.id/id/eprint/77199

Actions (login required)

View Item