Usulan Pengembangan Kain Batik Menggunakan Pewarna Alami Dengan Pendekatan Quality Function Deployment (QFD) Untuk Meningkatkan Minat Konsumen (Studi Kasus: Sentra UKM Kampoeng Batik Laweyan)

Oktavia, Nurul Rizki and , Ir. Etika Muslimah,ST, MM, MT (2019) Usulan Pengembangan Kain Batik Menggunakan Pewarna Alami Dengan Pendekatan Quality Function Deployment (QFD) Untuk Meningkatkan Minat Konsumen (Studi Kasus: Sentra UKM Kampoeng Batik Laweyan). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The batik industry in Solo has become the center and source of economy for the city, one of which is the center of SMEs that produce batik in Solo, namely Kampoeng Batik Laweyan in Laweyan, Surakarta, Central Java. The impact arising from the manufacture of batik made from chemicals is very dangerous, including rivers, trenches, and water channels all dark colored due to pollution of chemical coloring, so that pollutants can be minimized by switching batik natural dyes. But batik natural dyes are less desirable by consumers and therefore research needs to be done with the Quality Function Deployment and Crosstab approach so that it can be seen how much interest in batik, what factors affect consumers are not interested and proposed improvements based on the degree of consumer interest.Based on the results of the distribution of questionnaires, consumers who are interested in batik natural dyes amounted to 57.3%. The influencing factors are price factor, quality factor, design factor and lack of marketing by batik producers. Proposed improvements made by the coloring process are carried out with a jigger machine with the addition of a salt solution and teepol, so that a value of 4-5 is obtained with good fastness, to make a solution of mordan substances using a ratio of 50gr / liter of water, a material used in cotton fabric so that the price can be reduced to approximately Rp. 500.000,- KEYWORDS: QFD, Crosstab, Natural dye Batik, Consumer Interest, Batik Fabric Development

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	QFD, Crosstab, Batik pewarna alami, Minat Konsumen, Pengembangan Kain Batik.
Subjects:	Q Science > QH Natural history
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	NURUL RIZKI OKTAVIA
Date Deposited:	26 Aug 2019 01:32
Last Modified:	26 Aug 2019 01:32
URI:	http://eprints.ums.ac.id/id/eprint/77055

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