Studi Kasus Strategi Bauran Pemasaran para Pengusaha Rotan Pada Sentra Industri Rotan di Desa Trangsan Kabupaten Sukoharjo

Khanza, Mutya and , Drs. Djoko Suwandi, SE., M.Pd, (2019) Studi Kasus Strategi Bauran Pemasaran para Pengusaha Rotan Pada Sentra Industri Rotan di Desa Trangsan Kabupaten Sukoharjo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Basic of marketing strategy is a thorough intergrated and become marketing sector that give a way about activity will be progress to get marketing purpose. The marketing strategy join in marketing mix include product, price, promotion, and distribution duct. The purpose of researcher is to describe (1) Product of strategy in the craft rattan in Trangsan village; (2) Price of strategy in the craft rattan in Trangsan village; (3) Promotion of strategy in the craft rattan in Trangsan village; (4) Distribution duct of strategy in the craft rattan in Trangsan village. This researcher is the research qualitative, the descriptive qualitative is applied in this research and the research design used case study and etnography. The collecting data are to do interview, observastion, and documentation. The subjects in this study were the owners of the Trangsan Rattan handicraft business. The result of the research that : (1) Product of strategy in the Sentra indusrty rattan Trangsan include the plan of product, the sachet of product, quality of product; (2) Price of strategy in the Sentra indusrty rattan Trangsan do decree the price and the discont; (3) Promotion of strategy through e-mail, website, the tour of rattan Trangsan Village, and exhibtion; (4) Distribution duct of strategy in the Sentra indusrty rattan Trangsan do election of distribution duct and the transport of tools.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Marketing mix, Product, Price, Promotion, and Distribution Duct
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	MUTYA KHANZA
Date Deposited:	15 Aug 2019 01:56
Last Modified:	15 Aug 2019 01:56
URI:	http://eprints.ums.ac.id/id/eprint/76158

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