Pengaruh Kualitas Produk, Promosi, Harga, Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening

Murtyaningtyas, Alvita and , Dr. Muzakar Isa, SE, MSi (2019) Pengaruh Kualitas Produk, Promosi, Harga, Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is to analyze product quality, promotion, price, and service quality to customer loyalty with customer satisfaction. This research was conducted at the Ayam Kremes restaurant Mbak Eny Sragen. The samples taken in the study were 100 respondents, which afterwards analyzed 95 respondents who were eligible. The analytical method used is Path Analysis. Based on the results of the analysis it is explained that both partially and simultaneously the quality of products, promotions, prices, and service quality have a positive influence on customer satisfaction and customer loyalty. Keywords: Product Quality, Promotion, Price, Service Quality, Customer Loyalty, Customer Satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Quality, Promotion, Price, Service Quality, Customer Loyalty, Customer Satisfaction.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ALVITA MURTYANINGTYAS
Date Deposited:	13 Aug 2019 04:04
Last Modified:	13 Aug 2019 04:04
URI:	http://eprints.ums.ac.id/id/eprint/75964

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