Kumala Sari, Anggraini and , Drs.Moechammad Nasir, M.M. (2019) Pengaruh Brand Image, Daya Tarik Iklan dan Harga Terhadap Keputusan Pembelian Pada Pemasaran Online Bisnis Fashion Mika Hijab Di Gonilan. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to analyze the effect of brand image on Mika Hijab's online purchasing decisions in Gonilan. To analyze the effect of ad appeal on online purchasing decisions Mika Hijab Gonilan. To analyze the effect of prices in online purchasing decisions Mika Hijab Gonilan. in this study were consumers of Mika Hijab and economic students at the University of Muhammadiyah Surakarta who had bought or visited a Mika Hijab shop located in JL. Menco Raya Gonilan. While this sample will divert 16 questions from at least respondents to the questions of 100 respondents. Based on research results Brand image has a significant influence on purchasing decisions. The attractiveness of advertising has a significant influence on purchasing decisions. Prices have a significant influence on purchasing decisions.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Brand Image, Ad Attractiveness and Price. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | ANGGRAINI KUMALA SARI |
| Date Deposited: | 28 Jun 2019 10:30 |
| Last Modified: | 28 Jun 2019 10:30 |
| URI: | http://eprints.ums.ac.id/id/eprint/73864 |
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