Revianto, Arvian Dwi and -, Ir. Etika Muslimah, S.T., M.M., M.T. (2019) Evaluasi Kepuasan Konsumen Dengan Metode IPA-Kano dan Alternatif Perbaikanya Menggunankan Metode Quality Function Deployment (QFD) Pada Kain Batik (Studi Kasus: Showroom Sentra Batik Laweyan). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The creative industry sector contributed Rp. 1.105 trillion in Indonesian Gross Dosage Products (GDP) as of November 2018. Sentra Batik Laweyan is one of the roles in the creative industry. As part of the creative industry, batik designs and batik products it is possible to continue to develop to be able to compete more competitively and get added value. Consumer satisfaction is one of the ways to increase added value. This study aims to determine how satisfaction is felt for customers, by calculating the Customer Satisfaction Index (CSI), it is known that laweyan batik cloth has a CSI value of 77.15% which means that the customer is satisfied but still not optimally. The results of the research using the IPA-Kano integration produce batik cloth stitches, good and long-lasting color quality, ease of maintenance, complete product information, product warranty, discounted prices, and environmentally friendly packaging. The results of the study using Quality Function Deployment (QFD) also provide the first priority that should be done by entrepreneurs, specifically using quality materials with normalized contributions 16.31%.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Batik, Satisfaction, Customer Satisfaction Index, IPA-Kano, Quality Function Deployment. |
| Subjects: | H Social Sciences > HA Statistics H Social Sciences > HC Economic History and Conditions H Social Sciences > HF Commerce Q Science > Q Science (General) |
| Divisions: | Fakultas Teknik > Teknik Industri |
| Depositing User: | ARVIAN DWI REVIANTO |
| Date Deposited: | 16 May 2019 04:45 |
| Last Modified: | 16 May 2019 04:45 |
| URI: | http://eprints.ums.ac.id/id/eprint/73068 |
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