Pengaruh Harga, Citra Merek, Kualitas Pendidikan, dan Promosi terhadap Kepuasan Mahasiswa dalam Menempuh Pendidikan di Program Internasional UMS

Nur Azis, Rifqi and , Soepatini, S.E., M.Si., Ph.D. (2019) Pengaruh Harga, Citra Merek, Kualitas Pendidikan, dan Promosi terhadap Kepuasan Mahasiswa dalam Menempuh Pendidikan di Program Internasional UMS. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to (1) Analyze the effect of prices on student satisfaction in the UMS international program, (2) Analyze the influence of brand image on student satisfaction in UMS international programs, (3) Analyze the effect of quality education on UMS international student satisfaction, (4) Analyze influence promotion of the satisfaction of UMS international program students. The type of research used in this research is quantitative causal (cause and effect). Research variables include Price, Brand Image, Quality of Education, Promotion, and Student Satisfaction in the UMS International Program. The population in this study were students of the UMS international program in 2018. The sample in this study were 72 respondents who were taken using Qouta Sampling and Convenience with data collection methods using a questionnaire. The analysis used is Validity and Reliability Test, Normality Test, Kedastisitas Test, Multicollinearity Test, and Multiple Linear Regression Analysis. The data in this study were processed using SPSS 20 for Windows. The results of the study using the T Test show that Price (X1) partially has a non-significant effect on Student Satisfaction in the UMS International Program (Y), Brand Image (X2) partially has a significant influence on UMS International Program Student Satisfaction (Y), Quality Education (X3) partially has a non-significant effect on Student Satisfaction UMS (Y), and Promotion (X4) International Program partially has a non-significant effect on Student Satisfaction UMS International Program (Y). Then the results of the study using the F Test show that the Price, Brand Image, Quality of Education, and Promotion simultaneously or jointly influence the Student Satisfaction of the UMS International Program.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Price, Brand Image, Quality of Education, Promotion, Student Satisfaction UMS International Program.
Subjects:	Q Science > QH Natural history > QH301 Biology
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RIFQI NUR AZIS
Date Deposited:	09 Mar 2019 06:34
Last Modified:	09 Mar 2019 06:34
URI:	http://eprints.ums.ac.id/id/eprint/71705

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