Pengaruh Citra Merek,Kualitas Produk,Harga,Dan Lokasi Terhadap Kepuasan Konsumen (Pada Restoran Bali Ndeso Kemuning Karanganyar)

Sitiardi, Reri Selvi Diana Sari and , Dr. Muzakar Isa,S.E.,M.Si (2018) Pengaruh Citra Merek,Kualitas Produk,Harga,Dan Lokasi Terhadap Kepuasan Konsumen (Pada Restoran Bali Ndeso Kemuning Karanganyar). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research has purpose to know location, product quality, brand image and price to consumer satisfaction. Selection of sample using Nonprobability Sampling. Data collection using questionnaire method. Data analysis techniques use multiple linear regression. Variables used brand image, product quality, price, location and customer satisfaction. This population of consumers in Bali Ndeso with a sample of 100 respondents. The results of this study indicate (1) brand image has no influence on satisfaction knsumen on Bali Ndeso. (2) product quality has an effect on consumer satisfaction at Bali Ndeso. (3) price has no influence on consumer satisfaction at Bali Ndeso. (4) Location has an influence on consumer satisfaction at Bali Ndeso

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Brand image, product quality, price and location of customer satisfaction.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RERY SELVI DIANA SARI SITIARDI
Date Deposited:	11 Aug 2018 04:21
Last Modified:	11 Aug 2018 04:21
URI:	http://eprints.ums.ac.id/id/eprint/66037

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