Pengaruh Kualitas Pelayanan, Komunikasi Pemasaran dan Aliansi Strategi Terhadap Kepuasan Nasabah Pengguna Kartu ATM Pada PT. Bank Negara Indonesia (Persero) Tbk

Sakriyawan, Probo Bagas and , Drs. Sri Padmantyo, M.B.A. (2018) Pengaruh Kualitas Pelayanan, Komunikasi Pemasaran dan Aliansi Strategi Terhadap Kepuasan Nasabah Pengguna Kartu ATM Pada PT. Bank Negara Indonesia (Persero) Tbk. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine whether the assessment of service quality, marketing communications and strategic alliances affect customer satisfaction ATM card users. This research takes place in Bank Negara Indonesia branch of Karanganyar.The population in this study is the customers of ATM card customers who numbered 100 respondents (sample). Data collection techniques used questionnaires and literature studies. Data analysis technique used is multiple linear regression analysis, t test, F test, R2 test. The result of research indicate the relationship between variables: 1) Quality of service has positive and significant influence to customer satisfaction. 2) marketing communications have a positive and significant impact on customer satisfaction. 3) strategic alliances have a positive and significant impact on customer satisfaction. The determination coefficient test of customer satisfaction is influenced by service quality variables, marketing communications and strategy alliances, and the model has passed the classical assumption result.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	service quality, marketing communications, strategic alliances, customer satisfaction
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PROBO BAGAS SAKRIYAWAN
Date Deposited:	11 Aug 2018 08:00
Last Modified:	11 Aug 2018 08:00
URI:	http://eprints.ums.ac.id/id/eprint/65945

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