Analisis Pengaruh Kualitas Produk, Harga, Dan Citra Merek Terhadap Keputusan Pembelian Produk “Pocari Sweat” (Studi Kasus pada mahasiswa universitas muhammadiyah surakarta)

Ratnasari, Nita and -, Drs. Agus Muqorrobin, M.M. (2018) Analisis Pengaruh Kualitas Produk, Harga, Dan Citra Merek Terhadap Keputusan Pembelian Produk “Pocari Sweat” (Studi Kasus pada mahasiswa universitas muhammadiyah surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research is meant to find out the influence of, product quality, price and Brand Image to the purchasing decision. This research is associative descriptive research with quantitative approach. The sample collection has been done by using incidental sampling and 100 student of Muhammadiyah University of surakarta have been selected as samples. The data collection method is done by issuing questionnaires and the data analysis method has been done by using multiple linear regressions analysis. In order to find out the customer decision, it can be done by measuring the variables i.e. product quality, price and Brand Image. The research object of this research is Muhammadiyah Surakarta of University. The results showed that Price and Brand Image to influence the purchasing decision. Meanwhile, product qulity do not affect the purchasing decision

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	product quality, price, Brand Image , purchasing decision.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NITA RATNASARI
Date Deposited:	09 Aug 2018 07:24
Last Modified:	09 Aug 2018 07:24
URI:	http://eprints.ums.ac.id/id/eprint/65477

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