Analisis Pengaruh Persepsi Harga Dan Kualitas Produk Terhadap Keputusan Pembelian (Studi Pada Konsumen Kencur Di Pasar Legi Surakarta)

, Armando Hengky Santoso and , Prof. H.M. Wahyuddin, M.Si (2018) Analisis Pengaruh Persepsi Harga Dan Kualitas Produk Terhadap Keputusan Pembelian (Studi Pada Konsumen Kencur Di Pasar Legi Surakarta). Skripsi thesis, Universitas Muhamadiyah Surakarta.

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Abstract

This study aims to determine the effect of price and product quality on purchasing decisions. The sample in this study were consumers who bought kencur which amounted to 100 respondents. The sampling technique in this study is by non probability sampling, assuming Convenience sampling. Test data analysis method of multiple linear regression analysis with t test, F test, and determination coefficient (R2). In this study the data meets normal distribution. The results show that prices have an influence on purchasing decisions, while product quality has no influence on purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Price, product quality, and purchasing decisions
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ARMANDO HENGKY SANTOSO
Date Deposited:	07 Aug 2018 08:44
Last Modified:	07 Aug 2018 08:59
URI:	http://eprints.ums.ac.id/id/eprint/65411

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