Analisis Faktor-faktor yang Mempengaruhi Pendapatan Usaha Minuman Waralaba di Kota Solo Tahun 2017

Lestari, Ida Wahyu and , Ir. Maulidiyah Indira Hasmarini, MS (2018) Analisis Faktor-faktor yang Mempengaruhi Pendapatan Usaha Minuman Waralaba di Kota Solo Tahun 2017. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The research aims to analyze the influence of Product Diversification, Price, Marketing Cost, and Product Development to Beverage Franchise Income in Solo in 2018. The type of data used in this research is time series data which obtained from cross section data with the respondents of the beverage franchise owner. The analysis method to estimate the impact of these variables is multiple linear regression or Ordinary Least Square (OLS). The result showed that the variable of Product Diversification, Price and Marketing Cost have significant influence to Revenue, while Product Development variable have no significant influence to Revenue.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	revenue,diversification product, price, marketing cost, product development
Subjects:	H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi dan Studi Pembangunan
Depositing User:	IDA WAHYU LESTARI
Date Deposited:	06 Aug 2018 03:46
Last Modified:	06 Aug 2018 03:51
URI:	http://eprints.ums.ac.id/id/eprint/64857

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