Pengaruh Kualitas Pelayanan, Harga, dan Lokasi Terhadap Kepuasan Konsumen Di Hotel Alana Surakarta

Pujianto, Anjar and -, Drs. Moechammad Nasir, MM (2018) Pengaruh Kualitas Pelayanan, Harga, dan Lokasi Terhadap Kepuasan Konsumen Di Hotel Alana Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of service quality, price and location to customer satisfaction in Hotel Alana Surakarta. Respondents taken in this research are 100 respondents. The test results using multiple linear regression analysis, sobelt test, validity test and reliability. Findings obtained in this analysis is the quality of service and location have a significant positive effect on customer satisfaction. while at the price does not have a significant effect on customer satisfaction. In the F test simultaneously variable quality of service, price and location have a significant effect on customer satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Quality of Service, Price, Location and Consumer Satisfaction
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANJAR PUJIANTO
Date Deposited:	25 Jul 2018 07:36
Last Modified:	25 Jul 2018 07:36
URI:	http://eprints.ums.ac.id/id/eprint/64110

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