Analisis Faktor-Faktor Yang Mempengaruhi Kualitas Pelayanan Jasa Konsultan Pajak(Studi Pada Kantor Konsultan Pajak Sudarno Di Pekanbaru - Riau)

Prayetno, Muhammad Pringgo and , Dr. Edy Purwo Saputro, S.E., M.Si. (2018) Analisis Faktor-Faktor Yang Mempengaruhi Kualitas Pelayanan Jasa Konsultan Pajak(Studi Pada Kantor Konsultan Pajak Sudarno Di Pekanbaru - Riau). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this research is to aim several purposes, first, to find out and to analyze the influence of marketing service mix in the form of product, price, place, promotion, people, process and physical proof qualities of tax consulting services in the work of Sudarno, tax consultant, in Pekanbaru. Secondly, to find out the dominant influence in service quality in product, price, place, promotion, people, process, and physical evidence in tax consulting services, Sudarno, the tax consultant, in Pekanbaru. The writer using Multiples linear regressions hypothesized in statistic model, as well as to determine the extent of consistent model in the data sample. Practically, this research expects to have three benefits, namely: 1) To provide the valid information and the data that related to marketing management services tax consultant in improving the quality of service 2) To provide valuable information for the Taxpayer, who wants to decide whether to use or not to use the services of tax consultants in exercising their rights and fulfilling their tax obligations. 3) To evaluating the existence of Tax Consultant as facilitator / extension of the government in helping in order to make the Taxpayer awaken in implementing taxation rights and obligations The result shows that product variables, people and processes have a significant positive effect on the quality of services Tax Consultant Sudarno. While the price variable and the physical evidence has a significant negative effect to the quality of Tax Service Sudarno service, as well as place and promotion variables did not affect the quality of tax consulting services, especially in Sudarno, the Tax consultant in Pekanbaru. Among the variables of service marketing mix, the dominant affect that showed in the quality of Tax consulting services in Tax consultant, Sudarno, is the process variable. The conclusion of this research is the quality of Sudarno Tax Consulting service in Pekanbaru can be influenced simultaneously by marketing service mix in the form of product, price, place, promotion, people, process and physical evidence.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product, Price, Place, Promotion, Person, Process, Physical Evidence and Quality of Service
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD PRINGGO PRAYETNO
Date Deposited:	07 Feb 2018 08:00
Last Modified:	07 Feb 2018 08:03
URI:	http://eprints.ums.ac.id/id/eprint/59350

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