Analisis Daya Saing Pasar Tradisional Terhadap Pasar Modern di Sukoharjo

Widiatmoko, Eling and , Kussudyarsana, S.E., M.S.i (2018) Analisis Daya Saing Pasar Tradisional Terhadap Pasar Modern di Sukoharjo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the potential and condition of factors that affect traditional market’s competitiveness and formulate strategies that can be done by traditional markets to improve their competitiveness. The method that used in this research is descriptive qualitative analysis by using porter's diamond approach to analyze potential that affect traditional market’s competitiveness and SWOT analysis to develop strategies in increasing traditional market’s competitiveness. Based on the results of porter's diamond analysis, it is found that the potentials that affect the competitiveness of traditional markets are 1) the factor conditions: strategic location, the number of stores in many regions and the types of products that are sold which are basic necessities. 2) demand conditions: main customers are local people, the increase of population and per capita income can be an opportunity and a threat to grocery stores. 3) Company strategies, structures and competitions: brand image of a grocery store that sells products at low prices, and emotionally close between sellers and customers. 4) Supporting and related industries: the number of similar wholesale stores that make it easier to get the product and some products supplied by producers. 5) The role of government: local government is considered not really maximal in implementing Regulation No. 3/2011. This certainly has an impact on the location setting of the modern stores (minimarket) which are located close to the grocery store and the location of the modern store located in the environmental road network system. 6) Role of opportunity: consumers begin to selectively choose where to shop. Strategies that can be recommended are 1) S-O Strategy (Comparative Advantages): build the concept of “one stop shopping” and keep using traditional systems, not modern markets. 2) The S-T Strategy (Mobilization) keeps and maintains good relationships with customers, keeps the store’s image and making service standards. 3) W-O Strategy (Divestment / Investment): utilize KUR and sales profit to improve store deficiencies and expand network and look for supply of goods in low-cost places. 4) W-T strategy (Damage Control): improving service quality as an effort to keep customers and making service standards.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Traditional Markets, Modern Markets, Competitiveness, Strategy.
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ELING WIDIATMOKO
Date Deposited:	24 Jan 2018 03:08
Last Modified:	24 Jan 2018 03:08
URI:	http://eprints.ums.ac.id/id/eprint/58472

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