Analisis Pengaruh Kualitas Pelayanan Lokasi Lay Out Barang Dan Harga Terhadap Kepuasan Konsumen Pada Pasar Swalayan Luwes Boyolali

Raharjo, Hanung Ismaya and , Drs. Wiyadi, MM, Ph.D (2017) Analisis Pengaruh Kualitas Pelayanan Lokasi Lay Out Barang Dan Harga Terhadap Kepuasan Konsumen Pada Pasar Swalayan Luwes Boyolali. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this research is to analyze the influence of service quality, location, layout of goods and price to customer satisfaction at Luwes Boyolali supermarket. The sample in this study used 100 respondents taken by accidental sampling. Methods Data analysis in this study by using multiple linear regression analysis. The results showed that partially the quality of service, location, layout of goods, price, positive influence on customer satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	service quality, location, layout of goods, price, consumer satisfaction
Subjects:	X General Subject
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	HANUNG ISMAYA RAHARJO
Date Deposited:	10 Nov 2017 09:27
Last Modified:	10 Nov 2017 09:27
URI:	http://eprints.ums.ac.id/id/eprint/57536

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