Pengaruh Kualitas Produk, Kepuasan Pelanggan Dan Harga Terhadap Loyalitas Pelanggan, Handphone Samsung (Studi Kasus Di Fakultas Ekonomi Ums)

Rizaldi, Novizar and , Drs. Sujadi, MM. (2017) Pengaruh Kualitas Produk, Kepuasan Pelanggan Dan Harga Terhadap Loyalitas Pelanggan, Handphone Samsung (Studi Kasus Di Fakultas Ekonomi Ums). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (NASKAH PUBLIKASI) NASKAH PUBLIKASI.pdf Download (125kB)
	PDF (HALAMAN DEPAN) HALAMAN DEPAN.pdf Download (462kB)
	PDF (BAB I) BAB I.pdf Download (176kB)
	PDF (BAB II) BAB II.pdf Restricted to Repository staff only Download (263kB)
	PDF (BAB III) BAB III.pdf Restricted to Repository staff only Download (412kB)
	PDF (BAB IV) BAB IV.pdf Restricted to Repository staff only Download (197kB)
	PDF (BAB V) BAB V.pdf Restricted to Repository staff only Download (76kB)
	PDF (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf Download (87kB)
	PDF (LAMPIRAN) LAMPIRAN.pdf Restricted to Repository staff only Download (177kB)
	PDF (PERNYATAAN PUBLIKASI) SURAT PERNYATAAN NASKAH PUBLIKASI.pdf Restricted to Repository staff only Download (169kB)

Abstract

The purpose of this study to determine the effect of product quality, customer satisfaction and price to customer loyalty Samsung Mobile (Case Study at Faculty of Economics UMS). The research method used the population of this study were students and students Muhammadiyah Surakartayang using Samsung Mobile, with a sample of 100 respondents. Sampling method using Accidental sampling, The technique of termining the sample by chance, ie who happens to meet with the researcher can be sampled if deemed suitable. The analysis results obtained (1) that Product Quality affects customer loyalty. This shows the first hypothesis that states "Suspected Product Quality affects customer loyalty" is proven true. (2) Customer Satisfaction affect customer loyalty. This shows a second hypothesis that states "Suspected Customer Satisfaction affects customer loyalty" is proven, and (3) price affects customer loyalty. This shows a third hypothesis that states "Suspected Price affects customer loyalty" is proven true.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Quality Customer Satisfaction Price and Customer Loyalty
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NOVIZAR RIZALDY
Date Deposited:	18 Jul 2017 01:43
Last Modified:	18 Jul 2017 01:43
URI:	http://eprints.ums.ac.id/id/eprint/53201

Actions (login required)

View Item