Analisis Pengaruh Faktor Psikologis Terhadap Keputusan Pembelian Produk Kecantikan

Muhammad Arkan, Fauzan and , Kussudiyarsana S.E., M.Si (2017) Analisis Pengaruh Faktor Psikologis Terhadap Keputusan Pembelian Produk Kecantikan. Skripsi thesis, Universitas Muhamadiyah Surakarta.

	PDF (Naskah Publikasi) Naspub_fauzan.pdf Download (769kB)
	PDF (Halaman Depan) Halaman Depan-fauzan.pdf Download (10MB)
	PDF (BAB I) BAB 1 kertas benar.pdf Download (296kB)
	PDF (BAB II) BAB 2 kertas benar.pdf Restricted to Repository staff only Download (293kB) | Request a copy
	PDF (BAB III) BAB 3 kertas baru.pdf Restricted to Repository staff only Download (244kB) | Request a copy
	PDF (BAB IV) BAB 4.pdf Restricted to Repository staff only Download (135kB) | Request a copy
	PDF (BAB V) BAB 5.pdf Restricted to Repository staff only Download (12kB) | Request a copy
	PDF (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf Download (103kB)
	PDF (LAMPIRAN) Lampiran - Copy.pdf Restricted to Repository staff only Download (478kB) | Request a copy
	PDF (Pernyataan Publikasi) pernyataan publikasi.pdf Restricted to Repository staff only Download (22MB) | Request a copy

Abstract

This study aimed to analyze the influence of psychological factors on purchase decisions beauty products at the Faculty of Economics and Business, University of Muhammadiyah Surakarta. This type of research is a comparative study. The population in this study were students of the Faculty of Economics and Business UMS. The sample in this study was 100 students make up’s and / or skin care user at UMS FEB. Sampling by convenience sampling. Data used in the form of primary and secondary data. The data collection technique using questionnaires. Data were analyzed using the validity test, reliability test, classic assumption test, multiple linear regression analysis, t-test, F, R2 test. The results showed that: Motivation positive and significant effect on purchasing decisions beauty products based on the value of t, t> t table (5.254> 1.985); Perception positive and significant impact on purchasing decisions beauty products based on the value of t, thitung> t table (2.619> 1.985); Motivation and Perception jointly influence the purchasing decisions of beauty products, evidenced by F. Test on the F test obtained F count equal to 27.458 and F table 3.090 (H0, H1 accepted); Results of testing the coefficient of determination (R2) shows that the perceptions and motivations are able to explain the variability of 54.7%. and the mean score of the questionnaire purchasing beauty products are more influenced by emotional rather than rational motives (3,257 appeals 4,088) Keywords: Purchasing Decisions, Motivation, Perception

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Purchasing Decisions, Motivation, Perception
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FAUZAN MUHAMMAD ARKAN
Date Deposited:	31 May 2017 06:04
Last Modified:	20 Apr 2018 07:56
URI:	http://eprints.ums.ac.id/id/eprint/52707

Actions (login required)

View Item