Pengaruh E-Commerce Knowledge , Risiko, Dan Teknologi Terhadap Kepercayaan Dan Niat Beli Online

Suciana, Sanda Kharoma and , Dr. Anton Agus Setyawan, SE, M.Si and , Drs. Wiyadi, M.M., Ph.D (2017) Pengaruh E-Commerce Knowledge , Risiko, Dan Teknologi Terhadap Kepercayaan Dan Niat Beli Online. Thesis thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aims to identify and analyze: 1) Ecommerce knowledge, risk and technology to trust satisfaction. 2. Perceived technology to purchase intention satisfaction 3. Trust of purchase intention. The data of the research is the premier data which was obtained from from the answers of 148 respondents with incidental sampling method. This research is using Struktural Equation Model (SEM). The test results concluded that all of variable instrument are valid and reliable as the tool of data collector. The result of data analysis obtained that : 1. Ecommece knowledge has not the positive and significant impact to trust. 2. Perception of risk has the positive and significant impact on trust 3. Perception of technology has not positive and significant impact to trust. 4. Perception of technology has the positive and significant impact bought intention. 5. Purchase intention has the positive and significant impact trust.

Item Type:	Karya ilmiah (Thesis)
Uncontrolled Keywords:	ecommerce knowledge, risk, technology, trust and purchase intention
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce
Divisions:	Fakultas Pasca Sarjana > Magister Manajemen
Depositing User:	SANDA KHAROMA S
Date Deposited:	17 Apr 2017 03:43
Last Modified:	17 Apr 2017 03:43
URI:	http://eprints.ums.ac.id/id/eprint/51328

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