Analisis Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Iphone (Studi Kasus Pada Universitas Muhammadiyah Surakarta)

Rofiq Rizki, Ainur and , Kusdiyanto, S.E., M.Si. (2015) Analisis Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Iphone (Studi Kasus Pada Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this research are: 1) to describe the impact of quality product and price towards to the consumers’ decision to purchase Iphone product. 2) to describe betwen quality product and price, which variable having dominant effect to the consumers’ decision in purchase Iphone product. The type of this research is associative quantitative, by taking conclusion by statistical analysis. The population is UMS college student who use Iphone. Sample is taken from 100 respondents using purposive sampling technique. Data analysis technique is using multiplied linear regression analysis, though the hipothesis test uses test -t, test-F, and test- . Based on the data analysis result done, this research shows that the product quality and the price have some significant impacts toward the decission of purchasing Iphone products. The variable which owns the most effect is the product quality.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	product quality, price, and decision of purchasing Iphone
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	AINUR ROFIQ RIZKI
Date Deposited:	29 Jul 2015 02:40
Last Modified:	09 Oct 2021 13:03
URI:	http://eprints.ums.ac.id/id/eprint/35322

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