Pengaruh Persepsi Publik Pada Tweet X Terhadap Citra Kementerian Keuangan Pasca Kasus Mario Dandy

Azzahra, Viviana Fitri and , Yudha Wirawanda, S.I.Kom., M.A. (2024) Pengaruh Persepsi Publik Pada Tweet X Terhadap Citra Kementerian Keuangan Pasca Kasus Mario Dandy. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Directorate General of Taxes or DJP RI is a government agency that runs under the auspices of the Ministry of Finance of the Republic of Indonesia (Kemenkeu). This institution experienced the influence of exposure to media X content in February 2023, namely the allegation that some of its employees committed corruption which has been highlighted due to the aftermath of a case of abuse by a child of one of the DJP RI employees. The purpose of this study was to determine the effect of public perception of tweet X on the image of the Ministry of Finance after the Mario Dandy case. The theory used in this study is The Theory of Perception and using a quantitative approach by distributing questionnaires to 100 respondents. The results of the hypothesis in this study are Ha: public perception on tweet X affects the image of the Ministry of Finance after the Mario Dandy case is accepted and H0: public perception on tweet X does not affect the image of the Ministry of Finance after the Mario Dandy case is rejected. It can be concluded that there is a positive and significant influence between the variables of exposure to media content X on the image of the Ministry of Finance Institution.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Institutional Image, Directorate General of Taxes, Media Content Exposure, Ministry of Finance.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	VIVIANA FITRI AZZAHRA
Date Deposited:	27 Aug 2024 04:14
Last Modified:	27 Aug 2024 04:14
URI:	http://eprints.ums.ac.id/id/eprint/127745

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