Pengaruh Influencer Marketing Zee Jkt 48 Terhadap Minat Beli Produk Erigo Di Media Sosial Instagram

Ashari, Yeni and , Rona Rizkhy Bunga Chasana, S.I.Kom., M.A (2024) Pengaruh Influencer Marketing Zee Jkt 48 Terhadap Minat Beli Produk Erigo Di Media Sosial Instagram. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The existence of technological developments in the world of marketing, one of which is the use of influencers, is the background for the research carried out. The use of influencers can influence consumer buying interest, because consumers can have buying interest from several factors during the process of conveying and receiving information. Apart from that, the aim of this research is to determine the influence of influencers on consumer buying interest in Erigo products. The approach chosen for this research is a quantitative approach. Data was collected using a questionnaire distributed online to target respondents. The results of this research show that influencer marketing can influence consumer buying interest with an influence value of 73.8%. The influence of influencer marketing on purchasing interest can be seen from the Popularity, Credibility, Attractiveness and Strength indicators.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Influencer, Purchase Interest, Erigo, Social Media
Subjects:	H Social Sciences > HE Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	YENI ASHARI
Date Deposited:	22 Aug 2024 07:06
Last Modified:	22 Aug 2024 07:06
URI:	http://eprints.ums.ac.id/id/eprint/127641

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