Analisis Faktor Yang Menentukan Keputusan Pembelian Produk Batik (Studi Kasus Kampung Batik Laweyan)

Permadi, Galih and , Dr. Suranto, ST, MM (2023) Analisis Faktor Yang Menentukan Keputusan Pembelian Produk Batik (Studi Kasus Kampung Batik Laweyan). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Every individual must have a way of making decisions that are almost similar. However, there are several factors that can differentiate purchasing decisions between one individual and another. This study aims to examine and determine the factors that determine the purchase decision of batik products. The method used in this research is descriptive quantitative. The subjects in this study were customers who shop at Kampung Batik Laweyan using the Accidental Sampling method. Where the variables used are based on the 4P marketing mix, where the marketing mix is one of the factors that influence purchasing decisions. The analysis technique used is factor analysis using SPSS software. The results of this study indicate that the most dominant factor that determines the decision to purchase batik in Kampung Batik Laweyan is the Place factor

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Perilaku Konsumen, Bauran Pemasaran, Analisis Faktor
Subjects:	T Technology > TI Industrial Engineering
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	GALIH BAGUS PERMADI
Date Deposited:	24 Aug 2023 02:42
Last Modified:	24 Aug 2023 02:42
URI:	http://eprints.ums.ac.id/id/eprint/116704

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