Pengaruh Green Marketing Tools Terhadap Keputusan Pembelian Produk Love Beauty And Planet Di Surakarta Dengan Minat Beli Sebagai Variabel Intervening

Sekarlangit, Aning and , Nur Achmad, S.E.,MSi.,CIQnR (2023) Pengaruh Green Marketing Tools Terhadap Keputusan Pembelian Produk Love Beauty And Planet Di Surakarta Dengan Minat Beli Sebagai Variabel Intervening. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of Green Marketing Tools on Purchase Decisions on Love Beauty and Planet products in Surakarta with Purchase Intention as an Intervening Variable. This type of research uses descriptive research and causality, in this study the aim is to find out the relationship between variables and an overview of the research. The strategy in this study uses quantitative techniques. The population in this study were all consumers of Love Beauty and Planet products in Surakarta. Sampling technique with some consumers who have made purchasing decisions on Love Beauty and Planet products with a total of 100 respondents who match predetermined criteria. This study uses primary data sources and collects data by distributing questionnaires via the Google form. This study uses the SmartPLS 3.0 data analysis method. The results of this study indicate that the Green Marketing Tools variable, Purchase Intention has a positive and significant effect on Purchase Decisions on Love Beauty and Planet products in Surakarta.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	green marketing tools, purchase decisions, buying interest.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANING SEKARLANGIT
Date Deposited:	20 Feb 2023 08:12
Last Modified:	27 Feb 2023 03:54
URI:	http://eprints.ums.ac.id/id/eprint/110330

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