Pengaruh Brand Image, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Mixue

Larasati, Ifeb Dinda and , Drs. Wiyadi, M.M., Ph.D (2023) Pengaruh Brand Image, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Mixue. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (589kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (844kB)
	PDF (Bab I) BAB I.pdf Download (104kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (201kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (218kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (163kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (32kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (109kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (131kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (277kB) | Request a copy

Abstract

This study aims to determine the effect of brand image, price, and product quality on purchasing decisions. The population in this study were students at the Muhammadiyah University of Surakarta who had purchased Mixue products. The sample in this research is 100 respondents. Sampling technique with convenience sampling. The data used is primary data that has been obtained through online questionnaires. Data analysis used multiple linear regression analysis and the data was processed using SPSS 25 software. The results showed that brand image, price, and product quality partially had a positive and significant effect on purchasing decisions.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	brand image, price, product quality, purchasing decision
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD283 Marketing Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	IFEB DINDA LARASATI
Date Deposited:	13 Feb 2023 03:50
Last Modified:	13 Feb 2023 03:50
URI:	http://eprints.ums.ac.id/id/eprint/108716

Actions (login required)

View Item