Analisis Kualitas Layanan Terhadap Niat Perilaku Pengguna Gopay Di Universitas Muhammadiyah Surakarta

Saputro, Diky Adi and , Aflit Nuryulia Praswati, S.E., M.M (2023) Analisis Kualitas Layanan Terhadap Niat Perilaku Pengguna Gopay Di Universitas Muhammadiyah Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of service quality on behavioral intentions mediated by perceived usefulness, perceived ease of use, and attitudes of use. This study uses a sample of 100 people with the criteria of GoPay users at Muhammadiyah University of Surakarta. The sample selection method used purposive sampling based on the respondent's criteria that had been determined by the researcher. The data analysis method used is SEM-PLS analysis with the help of SmartPLS 3.0. The results showed that all variables had a significant positive effect, namely service quality on perceived usefulness, service quality on perceived ease of use, service quality on user attitudes, perceived usefulness on attitudes of use, perceived ease of use on attitudes of use, attitudes on behavioral intentions. The mediating variable also has a significant positive effect, namely perceived usefulness mediating service quality on attitude of use, perceived ease of use mediating service quality on attitude of use, attitude of use mediating service quality on behavioral intentions, attitude of use mediating perceived usefulness on behavioral intentions, attitude of use mediating perceived ease of use on behavioral intentions.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	GoPay, Kualitas Layanan, Persepsi Kegunaan, Persepsi Kemudahan, Sikap Penggunaan, Niat Perilaku
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DIKY ADI SAPUTRO
Date Deposited:	28 Jan 2023 01:28
Last Modified:	28 Jan 2023 01:28
URI:	http://eprints.ums.ac.id/id/eprint/107240

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